Official University Marks
The Value of the Campus Logo(s)
The Albany State University logo(s) are an outward expression and representation of
our institution. A logo is not a brand. However, it is shorthand for a brand. Branding
is the idea of the image of a certain product or service the public can connect with
by identifying the image or slogan to the institution that owns it. Marketing the
idea or image so that it is recognizable when linked to a service or product distinguishes
it from others presenting the same thing.
Our brand is the emotion, perception, or expectation associated with the institution and our logo reflects the strong attributes of the ASU campus: excellence, rich history, creativity, and tradition.
The Albany State University logo is the primary element that represents the University’s
public identity. Its consistent use is the key to the establishment and maintenance
of the institution’s identity. Alone, it is a graphic institutional signature suitable
for use in promotional material, advertising, stationery, labels, etc. The logo consists
of a stylized “AS” flame of knowledge with the words “Albany State University” embedded
in a solid horizontal rule, stacked and unstacked.
The logo is designed to be used alone. It may not be used in conjunction with any other logo or mark in such a way as to create the impression of a single image. The shape, content, style or color of the logo may not be modified in
anyway except as shown in this manual. Reproductions of the logo should always be made with camera-ready art available through University Marketing and Communications. Please refer to the inside cover of this manual for all Marketing and Communications contacts