Albany State University must market itself in some what the same way as the average business. Being a good community citizen and neighbor is extremely important to the advancement of the University. University Enrichment activities are determined and managed by the President of Albany State University to insure maximum efforts toward supporting institutional missions and goals. Albany State University strives to show its community spirit by participating in community activities that foster strong positive relationships. None of the necessary promotional activities can be funded from state of Georgia funds, but are nevertheless extremely important for the advancement of the institution.