Consistent building signage is a critical part of Albany State University’s visual identity program. While consideration may be given to factors such as donor recognition and architectural design, particularly for interior signage, all building signage should be consistent with the university’s visual identity program and use the official university logo and colors.

Temporary Signage

Temporary signs and banners are used for special university events to guide visitors to the correct location. For help designing signs, please contact the ASU Office of Marketing and Communications before production.

Long-Term Signage

All exterior signs must meet the visual identity guidelines. Exterior signs are authorized through Facilities Management. Most signs require special installation where safety standards are required.

Merchandise/Commercial Products

University bookstores and vendors who sell commercial products should consult the Albany State University Visual Identity Guidelines manual to ensure that all products using the University’s name and/or logo meet the graphics and style standards.

CLC manages licensing for ASU. For information about how to become licensed to manufacture Albany State University merchandise, please visit their website, or contact University Marketing and Communications.

Promotional/Specialty Items

University divisions, colleges, department and units are encouraged to use the official university logo on all promotional items and activities. When using the logo on items or in activities, usage must adhere to the guidelines outlined by the Albany State University Office of Marketing and Communications. Before ordering any promotional items, Marketing and Communications should review.


The university logo and the AS flame should be used as the primary element on clothing. Clothing designed for internal audiences, such as shirts for college and department staff, does not require the University name with the logo. The Seal should not be used for advertising.