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BUSA
2237 Cost, Performance and Customer Service Management
For Supply Chain
(3-0-3)
This course deals with managing cost and performance issues along the supply
chain as they are vital to ensuring high profitability and customer satisfaction.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA 2238 Global Logistics
(3-0-3)
This course develops a framework for and an overview of the theories, commercial
dynamics, public policies, laws and the various economic, political and social
factors affecting the actual operations and regulation of global trade, transportation
and logistics.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA
2239 Purchasing and Material Management
(3-0-3)
This course includes an overview of quality assurance, quantity determination,
price and cost analysis and supplier relations. The policies and procedures of
purchasing management are introduced and issues of concern to today’s
purchasing professional are discussed.
Corequisite: None.
Prerequisite: None.
Offered: On demand.
BUSA
2240 Principles of Marketing
(3-0-3)
Principles and methods involved in moving goods and services from producers to
consumers; the marketing environment, channels of distribution, marketing
functions, marketing decision-making, and the merchandising/retailing function of
marketing including retail organization, merchandise management, customer
services and retail control.
Corequisite: None.
Prerequisite: None.
Offered: Fall.
BUSA
2250 Retail Management
(3-0-3)
A study of the factors involved in the management of a retailing enterprise. This
includes store design and layout, structure of the retail organization, retail
personnel management, buying and pricing of merchandise, customer service,
store security and basic accounting procedures.
Corequisite: None.
Prerequisite: READ 0099, ENGL 0989 or satisfactory English scores to place into
co-requisite remediation or higher.
Offered: Every other summer – odd years.
BUSA
2255 Personal Selling
(3-0-3)
Includes principles of selling with practical applications such as careers in sales,
sales psychology, sales techniques and customer service. Covers concepts and
techniques of making an effective sales presentation from prospecting to follow-
up.
Corequisite: None.
Prerequisite: READ 0099, ENGL 0989 or satisfactory English scores to place into
co-requisite remediation or higher.
Offered: Every other summer - even years.